Rome finds itself crossed by a renewed passion for ancient Egypt. The exhibition “Treasures of the Pharaohs,” hosted at the Scuderie del Quirinale, has exceeded all expectations in just a few weeks, turning into one of the most popular cultural events of the season. A success built on solid numbers, widespread participation and a rigorous scientific proposal, which led the organizers to extend the opening until June 14, 2026.
Numbers that confirm the phenomenon
In just ninety days of opening, 250,000 tickets were snapped up. A steady flow of attendance that was not limited to simply visiting, but testified to a real interest in knowledge: more than 2,000 guided tours were sold out, while some 300 educational workshops involved schools and families, combining learning and emotional experience.
Curated by Tarek El Awady, former director of the Egyptian Museum in Cairo, the exhibition presents a rigorous historical journey through millennia of civilization without simplification, restoring the complexity of a world often reduced to an icon.
Public response
The project sees an extensive network of collaborations: ALES and MondoMostre curated the production, in collaboration with the Supreme Council of Antiquities of Egypt, with the support of the relevant Italian and Egyptian ministries and the scientific collaboration of the Egyptian Museum of Turin. A model of international cultural cooperation that enhances shared heritage.
A model for the future
The extension suggests a broader reflection on cultural policies: investing in quality projects, capable of dialoguing with diverse audiences, produces tangible results in terms of both education and participation. “Treasures of the Pharaohs” demonstrates that archaeological outreach, when entrusted with solid expertise and engaging tools, can generate lasting and engaging interest.
Thus, the summer of 2026 will be marked by Egypt in Rome-a lure that has captivated the city and now offers more time to be explored, appreciated, and studied.
