{"id":13581,"date":"2026-01-15T10:36:20","date_gmt":"2026-01-15T08:36:20","guid":{"rendered":"https:\/\/ultimabozza.it\/veganuary-is-no-longer-a-fad-what-veg-month-tells-us\/"},"modified":"2026-01-15T10:41:43","modified_gmt":"2026-01-15T08:41:43","slug":"veganuary-is-no-longer-a-fad-what-veg-month-tells-us","status":"publish","type":"post","link":"https:\/\/ultimabozza.it\/en\/veganuary-is-no-longer-a-fad-what-veg-month-tells-us\/","title":{"rendered":"Veganuary is no longer a fad: what veg month tells us"},"content":{"rendered":"\n

For years the Veganuary<\/a><\/strong> has been told as an identity challenge, good for curious headlines and polarized discussions. Today, however, that narrative no longer suffices.Plant-based eating<\/strong> has moved out of the niche and into a terrain of concrete experimentation, where health, market, and food culture are <\/strong>much more intertwined <\/strong>than is often thought. The numbers bear this out: in 2025 alone, the initiative involved more than 25 million people worldwide<\/strong>, while in Italy more than one million consumers<\/strong> said they had joined the January challenge or otherwise significantly reduced their consumption of animal products. <\/p>\n\n

More and more people are coming to Veganuary without the idea of “going vegan.” They use it as a dress rehearsal: thirty days to cut down on animal products<\/strong>, understand how the change works, see if it is sustainable even outside the initial enthusiasm. It is this pragmatic approach that explains why the initiative continues to grow and speak to a wider and wider audience, far beyond traditionally sensitive circles. <\/p>\n\n

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