{"id":14075,"date":"2026-01-23T09:42:58","date_gmt":"2026-01-23T07:42:58","guid":{"rendered":"https:\/\/ultimabozza.it\/villa-monastero-record-number-of-tourists\/"},"modified":"2026-01-23T16:13:11","modified_gmt":"2026-01-23T14:13:11","slug":"villa-monastero-record-number-of-tourists","status":"publish","type":"post","link":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/","title":{"rendered":"Villa Monastero, record number of tourists"},"content":{"rendered":"\n

There is a place on Lake Como that continues to grow without the need for special effects. It is Villa Monastero<\/a><\/strong>, which in recent years has recorded record numbers, far exceeding 390,000 annual visitors<\/strong>. A success that tells not only about the strength of a single attraction, but a broader change in the way people travel and experience the Lombardy region. <\/p>\n\n

The villa’s origins go back to the 12th century<\/strong>, when it was founded as a women’s monastery<\/strong>. Over the centuries it was transformed, changing skin and function, until it became a private residence and then a public asset. Today it is a museum, a cultural space and an international meeting center<\/strong>, capable of holding together history, architecture and scientific research without ever being congealed. <\/p>\n\n

The botanical garden<\/strong><\/h3>\n\n

Next to the interiors, the botanical garden is the real emotional protagonist. A pathway overlooking the lake that runs for almost two kilometers, among terraces, rare plants and views that invite you to slow down. It is not a simple ornamental garden, but a landscape built over time, where nature and design dialogue in a surprisingly balanced way. <\/p>\n\n

However, the record number of visitors should also be read in another key: that of the expansion of tourism that traditionally gravitates to Milan.<\/strong> Increasingly, the Lombard capital is the starting point for itineraries that reach beyond urban borders, in search of destinations that can be easily reached in a day or with short stays. Varenna and Lake Como intercept this flow perfectly: they are close, well connected and offer a radically different experience than the city, made up of landscape, silence and dilated time. <\/p>\n\n

In this sense, Villa Monastero becomes a strategic piece of a Milanese tourism<\/strong> that no longer focuses only on museums, fashion and design, but opens up to a wider cultural and landscape dimension. Not an alternative to Milan, but a natural extension of it. The lake does not steal visitors from the city: it takes them further afield. <\/p>\n\n

Scientific and cultural meetings<\/strong><\/h3>\n\n

Also contributing to strengthening this vocation is the villa’s role as a venue for international scientific and cultural meetings. An activity less visible to the general public, but decisive in giving depth and continuity to its function, preventing it from becoming just a postcard of success. <\/p>\n\n

The case of Villa Monastero shows that tourism can grow without consuming places, if it is embedded in a coherent vision. Here, beauty has not been compressed or showcased, but networked with the territory. And it is precisely this ability to make a system, between lake and metropolis, that explains a record that looks more like a structural trend than a simple lucky year. <\/p>\n","protected":false},"excerpt":{"rendered":"

Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension<\/p>\n","protected":false},"author":30,"featured_media":14076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowscnaCw:productID":"","_app_feed_target":"","footnotes":""},"categories":[1600,1637],"tags":[2077,2131],"class_list":["post-14075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-tourism","tag-milan","tag-tourism-in-italy"],"yoast_head":"\nVilla Monastero, record number of tourists • Ultima Bozza<\/title>\n<meta name=\"description\" content=\"Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Villa Monastero, record number of tourists • Ultima Bozza\" \/>\n<meta property=\"og:description\" content=\"Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\" \/>\n<meta property=\"og:site_name\" content=\"Ultima Bozza\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ultimabozza\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T07:42:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T14:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Toscano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ultimabozza\" \/>\n<meta name=\"twitter:site\" content=\"@ultimabozza\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Toscano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\"},\"author\":{\"name\":\"Silvia Toscano\",\"@id\":\"https:\/\/ultimabozza.it\/en\/#\/schema\/person\/74a8dfdd78aa1bc7c02c1f2020087029\"},\"headline\":\"Villa Monastero, record number of tourists\",\"datePublished\":\"2026-01-23T07:42:58+00:00\",\"dateModified\":\"2026-01-23T14:13:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\"},\"wordCount\":448,\"publisher\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg\",\"keywords\":[\"milan\",\"tourism in italy\"],\"articleSection\":[\"Culture\",\"Tourism\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\/\/ultimabozza.it\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\",\"url\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\",\"name\":\"Villa Monastero, record number of tourists • Ultima Bozza\",\"isPartOf\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg\",\"datePublished\":\"2026-01-23T07:42:58+00:00\",\"dateModified\":\"2026-01-23T14:13:11+00:00\",\"description\":\"Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension\",\"breadcrumb\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage\",\"url\":\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg\",\"contentUrl\":\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg\",\"width\":2048,\"height\":1381},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ultimabozza.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Villa Monastero, record number of tourists\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ultimabozza.it\/en\/#website\",\"url\":\"https:\/\/ultimabozza.it\/en\/\",\"name\":\"Ultima Bozza\",\"description\":\"Il mondo che cambia\",\"publisher\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/#organization\"},\"alternateName\":\"UltimaBozza\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ultimabozza.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ultimabozza.it\/en\/#organization\",\"name\":\"UltimaBozza\",\"alternateName\":\"Ultima Bozza\",\"url\":\"https:\/\/ultimabozza.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ultimabozza.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2025\/03\/logo-ultimabozza.svg\",\"contentUrl\":\"https:\/\/ultimabozza.it\/wp-content\/uploads\/2025\/03\/logo-ultimabozza.svg\",\"width\":384,\"height\":81,\"caption\":\"UltimaBozza\"},\"image\":{\"@id\":\"https:\/\/ultimabozza.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ultimabozza\/\",\"https:\/\/x.com\/ultimabozza\",\"https:\/\/www.instagram.com\/ultimabozza\",\"https:\/\/www.linkedin.com\/company\/ultimabozza\/\"],\"description\":\"Testata Registrata in data 20\/4\/2023 presso il Tribunale di Milano Num. R.G. 4720\/2023. Num. Reg. Stampa 48.\",\"email\":\"segreteria@ultimabozza.it\",\"legalName\":\"Societ\u00e0 Editoriale Ambrosiana A R.L.\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ultimabozza.it\/en\/#\/schema\/person\/74a8dfdd78aa1bc7c02c1f2020087029\",\"name\":\"Silvia Toscano\",\"url\":\"https:\/\/ultimabozza.it\/en\/author\/silvia-toscano\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Villa Monastero, record number of tourists • Ultima Bozza","description":"Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/","og_locale":"en_US","og_type":"article","og_title":"Villa Monastero, record number of tourists • Ultima Bozza","og_description":"Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension","og_url":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/","og_site_name":"Ultima Bozza","article_publisher":"https:\/\/www.facebook.com\/ultimabozza\/","article_published_time":"2026-01-23T07:42:58+00:00","article_modified_time":"2026-01-23T14:13:11+00:00","og_image":[{"width":2048,"height":1381,"url":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg","type":"image\/jpeg"}],"author":"Silvia Toscano","twitter_card":"summary_large_image","twitter_creator":"@ultimabozza","twitter_site":"@ultimabozza","twitter_misc":{"Written by":"Silvia Toscano","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#article","isPartOf":{"@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/"},"author":{"name":"Silvia Toscano","@id":"https:\/\/ultimabozza.it\/en\/#\/schema\/person\/74a8dfdd78aa1bc7c02c1f2020087029"},"headline":"Villa Monastero, record number of tourists","datePublished":"2026-01-23T07:42:58+00:00","dateModified":"2026-01-23T14:13:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/"},"wordCount":448,"publisher":{"@id":"https:\/\/ultimabozza.it\/en\/#organization"},"image":{"@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage"},"thumbnailUrl":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg","keywords":["milan","tourism in italy"],"articleSection":["Culture","Tourism"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/ultimabozza.it\/#organization"}},{"@type":"WebPage","@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/","url":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/","name":"Villa Monastero, record number of tourists • Ultima Bozza","isPartOf":{"@id":"https:\/\/ultimabozza.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage"},"image":{"@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage"},"thumbnailUrl":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg","datePublished":"2026-01-23T07:42:58+00:00","dateModified":"2026-01-23T14:13:11+00:00","description":"Thus Lake Como becomes a strategic piece of a Milanese tourism that no longer focuses only on museums, fashion and design, but opens up to a broader cultural and landscape dimension","breadcrumb":{"@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#primaryimage","url":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg","contentUrl":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg","width":2048,"height":1381},{"@type":"BreadcrumbList","@id":"https:\/\/ultimabozza.it\/en\/villa-monastero-record-number-of-tourists\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ultimabozza.it\/en\/"},{"@type":"ListItem","position":2,"name":"Villa Monastero, record number of tourists"}]},{"@type":"WebSite","@id":"https:\/\/ultimabozza.it\/en\/#website","url":"https:\/\/ultimabozza.it\/en\/","name":"Ultima Bozza","description":"Il mondo che cambia","publisher":{"@id":"https:\/\/ultimabozza.it\/en\/#organization"},"alternateName":"UltimaBozza","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ultimabozza.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ultimabozza.it\/en\/#organization","name":"UltimaBozza","alternateName":"Ultima Bozza","url":"https:\/\/ultimabozza.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ultimabozza.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2025\/03\/logo-ultimabozza.svg","contentUrl":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2025\/03\/logo-ultimabozza.svg","width":384,"height":81,"caption":"UltimaBozza"},"image":{"@id":"https:\/\/ultimabozza.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ultimabozza\/","https:\/\/x.com\/ultimabozza","https:\/\/www.instagram.com\/ultimabozza","https:\/\/www.linkedin.com\/company\/ultimabozza\/"],"description":"Testata Registrata in data 20\/4\/2023 presso il Tribunale di Milano Num. R.G. 4720\/2023. Num. Reg. Stampa 48.","email":"segreteria@ultimabozza.it","legalName":"Societ\u00e0 Editoriale Ambrosiana A R.L."},{"@type":"Person","@id":"https:\/\/ultimabozza.it\/en\/#\/schema\/person\/74a8dfdd78aa1bc7c02c1f2020087029","name":"Silvia Toscano","url":"https:\/\/ultimabozza.it\/en\/author\/silvia-toscano\/"}]}},"jetpack_featured_media_url":"https:\/\/ultimabozza.it\/wp-content\/uploads\/2026\/01\/52133645378_36a68d4e55_k-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/posts\/14075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/comments?post=14075"}],"version-history":[{"count":4,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/posts\/14075\/revisions"}],"predecessor-version":[{"id":14105,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/posts\/14075\/revisions\/14105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/media\/14076"}],"wp:attachment":[{"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/media?parent=14075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/categories?post=14075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ultimabozza.it\/en\/wp-json\/wp\/v2\/tags?post=14075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}