{"id":18203,"date":"2026-04-28T15:52:01","date_gmt":"2026-04-28T13:52:01","guid":{"rendered":"https:\/\/ultimabozza.it\/climate-fake-news-comes-the-kit-that-teaches-how-to-take-them-apart\/"},"modified":"2026-04-28T15:57:21","modified_gmt":"2026-04-28T13:57:21","slug":"climate-fake-news-comes-the-kit-that-teaches-how-to-take-them-apart","status":"publish","type":"post","link":"https:\/\/ultimabozza.it\/en\/climate-fake-news-comes-the-kit-that-teaches-how-to-take-them-apart\/","title":{"rendered":"Climate fake news: comes the kit that teaches how to take them apart"},"content":{"rendered":"\n<p>Half of Europeans cannot tell whether what they read about climate on social media is true or false because of manufactured media campaigns. To this now epidemic problem, the European Commission has decided to respond with a <a href=\"https:\/\/climate.ec.europa.eu\/eu-action\/climate-disinformation_it?sfnsn=scwspwa\">toolkit-the #ClimateFactsMatter campaign-created<\/a> together with the<a href=\"https:\/\/digital-strategy.ec.europa.eu\/it\/policies\/european-digital-media-observatory\">European Digital Media Observatory<\/a> (EDMO) and the <a href=\"https:\/\/www.disinfo.eu\/\">EU DisinfoLab<\/a>. <\/p>\n\n<p>The finding comes from the latest Special Eurobarometer on Climate Change, published in 2025: <strong>49% of EU citizens say they have difficulty distinguishing reliable climate information from false information online.<\/strong> 52% believe their country&#8217;s mainstream media do not clearly explain causes and impacts of the climate crisis. <\/p>\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\"><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Climate disinformation is not always easy to spot.<br><br>Sometimes it\u2019s shared by people who present themselves as \u201cexperts\u201d but don\u2019t have recognised expertise in the field.<br><br>Real expertise is transparent and backed by evidence. Your questions are a strength. <a href=\"https:\/\/twitter.com\/hashtag\/ClimateFactsMatter?src=hash&amp;ref_src=twsrc%5Etfw\">#ClimateFactsMatter<\/a> <a href=\"https:\/\/t.co\/AW89sumF0I\">pic.twitter.com\/AW89sumF0I<\/a><\/p>&mdash; LIFE Programme (@LIFEprogramme) <a href=\"https:\/\/twitter.com\/LIFEprogramme\/status\/2029113036997337432?ref_src=twsrc%5Etfw\">March 4, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"h-oltre-il-negazionismo\"><strong>Beyond denialism<\/strong><\/h3>\n\n<p>Denying the existence of global warming has become difficult as summers get hotter and floods more frequent. Those who produce disinformation know this, and they have changed tactics: today they do not deny the phenomenon, they sow doubt about its severity, human origin, and the effectiveness of solutions. Softer arguments, the European Commission itself calls them, but no less dangerous.  <\/p>\n\n<p>EDMO and EU DisinfoLab document this evolving case history each month. Narratives change shape following the political agenda: when discussing emissions regulation, &#8220;studies&#8221; appear that challenge its economic effectiveness; when discussing renewables, content circulates that emphasizes problems and downplays progress. The mechanism is the same: real data decontextualized, amplified via social, and the algorithm does the rest.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-cinque-mosse-per-non-abboccare\"><strong>Five moves not to take the bait<\/strong><\/h3>\n\n<p>The #ClimateFactsMatter kit proposes five practical indicators.<\/p>\n\n<p><strong>First<\/strong>, climate disinformation rarely invents figures, it selects them. A real figure isolated from context can support any narrative. Checking multiple reliable sources, from the IPCC to Copernicus, is the quickest way to see the whole picture.  <\/p>\n\n<p><strong>Second<\/strong>, many &#8220;experts&#8221; circulating online do not have the credentials they claim, or have them in fields far removed from climatology. Verifying who is speaking and who is funding them takes a few minutes. <\/p>\n\n<p><strong>Third<\/strong>, if a piece of content disproportionately angers or frightens, it is worth stopping. Emotional language is the most proven tool for bypassing critical reasoning and pushing impulsive sharing. <\/p>\n\n<p><strong>Fourth<\/strong>, climate change has no quick and painless solutions. Those who propose them are almost certainly simplifying a problem that has no boundaries. <\/p>\n\n<p><strong>Fifth<\/strong>, the newest: artificial intelligence-generated images-disasters that never happened, nonexistent technologies-are increasingly used in climate disinformation. Zooming in on details or doing a reverse image search before sharing can help debunk yet another climate hoax. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-i-numeri-che-non-si-muovono\"><strong>The numbers that don&#8217;t move<\/strong><\/h3>\n\n<p>The IPCC has concluded unequivocally that human greenhouse gas emissions have caused the current warming. The Copernicus program certifies that Europe is warming twice as fast as the global average. The European Environment Agency has reported a 37 percent reduction in EU emissions since 1990-a real achievement, systematically obscured by the noise of misinformation.  <\/p>\n\n<p><strong>85 percent of Europeans consider climate change a serious problem<\/strong>, says Eurobarometer again. A very high percentage, but one that coexists with that of online disorientation, which affects nearly one in two Europeans. This is not a contradiction: one can be convinced that the problem exists and be equally vulnerable to narratives that confuse solutions or fuel helplessness. That is the goal of those who produce disinformation.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-alfabetizzazione-come-antidoto\"><strong>Literacy as an antidote<\/strong><\/h3>\n\n<p>Around #ClimateFactsMatter, the Commission has built a broader ecosystem: <strong>EuroClimateCheck<\/strong> for continuous fact-checking, the EU Climate Action Academy, an educational kit for secondary schools, and the Creative Media program for cross-border media literacy. On the regulatory side, the <strong>Digital Services Act<\/strong> imposes transparency obligations on platforms on algorithms, but the pace of regulation is struggling to keep up with that of technological evolution. <\/p>\n\n<p>That <strong>52 percent of Europeans who do not trust the mainstream media on climate reporting<\/strong> also says something to journalism: we need to build trust with clear language and a narrative that does not oscillate between catastrophism and indifference. Climate disinformation is a strategy to slow down policies that disrupt established interests. The European kit will not stop it, but it can give citizens the tools to recognize it.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>From fact-checking to fake AI images: the European Commission launches #ClimateFactsMatter to help citizens navigate. Why climate misinformation is increasingly sophisticated <\/p>\n","protected":false},"author":35,"featured_media":18204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowscnaCw:productID":"","_app_feed_target":"","footnotes":""},"categories":[1596],"tags":[1767,1877,2431],"class_list":["post-18203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climate","tag-climate","tag-eu","tag-fake-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Climate fake news: comes the kit that teaches how to take them apart &#8226; Ultima Bozza<\/title>\n<meta name=\"description\" content=\"From fact-checking to fake AI images: the European Commission launches #ClimateFactsMatter to help citizens navigate. 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