Milan is returning to speak the language that is most natural to it: that of fashion. From February 24 to March 2, 2026, the city welcomes the new edition of the Milan Fashion Week Fall-Winter 2026/27, but it does so with a renewed spirit. If the catwalks remain the protagonists of the week, an urban festival takes shape made up of open events, exhibitions, art installations, meetings and formats capable of involving an increasingly wide audience.
Fashion Week becomes a widespread cultural occasion, enlivening neighborhoods, museums, boutiques and independent spaces. Milan is thus transformed into an accessible creative platform, where fashion dialogues with art, design, publishing and crafts.
New talents and international looks
Among the symbolic places of this opening is the Fashion Hub at Palazzo Morando, which hosts a selection of emerging Italian and international designers curated by the National Chamber for Italian Fashion. A space designed not only as a showcase, but as a privileged observatory on the new directions of the sector, between experimentation, sustainability and fluid identities.
The gaze also extends to Asia with“Soul Threads: Voices of Seoul,” a project that brings the new Korean scene to the spaces of the Antonioli boutique. A choral tale that confirms the increasingly global nature of contemporary fashion and Milan’s role as an international creative crossroads.
Workshops, meetings and new formats
In the spaces of Fondazione Officine Saffi, the Vogue Café comes to life, a format that combines convivial pause and cultural insight. Ceramics workshops, live readings and moments of discussion transform the public into protagonists, overcoming the traditional spectator-event scheme.
An approach that tells of the fashion system’s desire to establish a more direct and authentic dialogue with the city, involving students, emerging creatives and ordinary enthusiasts.
Exhibitions between fashion, art and photography
Great space is also given to exhibitions. From the retrospective dedicated to Giorgio Armani between Pinacoteca di Brera and Armani/Silos, to the exhibitions hosted at Palazzo Morando and Museo Bagatti Valsecchi, the tale of fashion is intertwined with that of Italian art and manufacturing.
At the same time, museums and galleries offer a high-level artistic palimpsest: from Palazzo Reale to GAM, up to Fabbrica del Vapore and independent spaces, Milan builds a cultural path capable of dialoguing with the aesthetics and imagery of Fashion Week.
Boutiques, installations and new openings
Retail also becomes a protagonist. Boutiques are transformed into narrative places, hosting art installations and site-specific projects. New openings include flagships and single-brand stores that redraw the city’s shopping map, making the week a prime opportunity to discover new addresses and concepts.
